Established in 1899, Banorte has grown into one of Mexico’s leading financial institutions, serving over 12 million clients. As a cornerstone of the country’s banking sector, Banorte provides millions of users with a reliable and robust financial platform. However, in an era where fintech disruptors and neobanks are reshaping the industry, legacy institutions must evolve to meet modern consumer expectations.

With the increasing demand for seamless, secure, and user-centric banking, Banorte embarked on a mission to redefine its mobile banking experience and prioritize innovation.

As Lead Designer, I play a key role in the redesign of Banorte’s mobile app, enhancing its visual and functional experience to align with the bank’s commitment to security, accessibility, and innovation.

Challenges & Goals

• Modernize Banorte’s digital banking experience to compete with fintech disruptors.

• Improve usability through a seamless and intuitive design.

• Enhance security measures while maintaining ease of access.

• Increase engagement through personalized financial tools.

Design Approach

UX & UI Strategy

• User Research: Identified pain points in existing banking apps and optimized workflows.

• User Flows: Simplified onboarding, transactions, and authentication processes.

• Design System: Established a scalable, accessible, and cohesive visual identity.

Results & Impact

• 40% increase in app understanding due to improved usability.

• 2x faster navigation process with an optimized interface.

• Future impact to 12 million users

Conclusion

By redefining Banorte’s mobile banking experience, we successfully bridged the gap between traditional banking and modern fintech. The new app delivers a secure, efficient, and user-friendly platform, ensuring Banorte remains a leader in Mexico’s evolving financial landscape.