Bitflow

Bitflow

A design relaunch for a all-in-one crypto app

Skip to visuals

Role

Lead designer

Industry

Fintech & Crypto trading

Duration

6 Months

Contributions

User experience (UX)
User interface (UI)
Customer experience (CX)
Design System
Visual direction

Platform

Platform: iOS & Android

Revolutionizing bitcoin DeFi with seamless trading and yield opportunities

Bitflow is a decentralized exchange (DEX) designed for Crypto enthusiasts, offering a comprehensive platform to trade, earn, and borrow with diverse crypto. By aggregating multiple trading routes and DEXs, Bitflow ensures users receive optimal swap rates across the Stacks ecosystem.

Challenges & Goals

  • Simplify Crypto DeFi: Create an intuitive platform for users to manage their crypto finance and investment needs.

  • Ensure optimal swap rates: Aggregate liquidity from various DEXs to provide the best trading rates.

  • Enhance user experience: Develop a seamless interface that caters to both novice and experienced traders.

Design Approach

  • UX & UI Strategy

  • User Research: Analyzed user behaviors to identify pain points in existing DeFi platforms.

  • User Flows: Streamlined processes for trading, earning, and borrowing to enhance usability.

  • Design System: Established a cohesive visual identity with accessible typography and intuitive iconography.

Results & Impact

  • Increased User Engagement: The intuitive design led to higher user retention and activity.

  • Optimal Trading Rates: Users benefited from aggregated liquidity, ensuring favorable swap rates.

  • Positive Feedback: The platform received acclaim for its user-friendly interface and comprehensive features.

Conclusion

Bitflow successfully delivers a modern DeFi experience, prioritizing security, usability, and financial empowerment for Crypto users. The platform's design and functionality have positioned it as a leader in the Crypto DeFi space.

Let's talk

Collaborations, projects, and anything involving a challenge

Let's talk

Collaborations, projects, and anything involving a challenge

Let's talk

Collaborations, projects, and anything involving a challenge

Copyright 2025 Ivar Arriola

Copyright 2025 Ivar Arriola