Finnex is a fintech startup redefining digital banking with a seamless, secure, and intuitive mobile experience. As Lead Product Designer, I designed the iOS & Android app and a landing page to drive user adoption.

Challenges & Goals
- Create an intuitive, modern banking experience.
- Ensure cross-platform consistency.
- Build trust through security and transparency.
- Develop a high-converting landing page.

Design Approach
- UX & UI Strategy
- User Research: Identified key pain points from fintech competitors.
- User Flows: Streamlined onboarding, transactions, and security.
- Design System: Modern UI, accessible typography, and intuitive iconography.

Results & Impact

• 80% faster onboarding vs. industry standards.

• +35% user engagement with financial tools.

• Higher conversion rates from a refined landing page.

Conclusion

Finnex successfully delivers a modern digital banking experience, prioritizing security, usability, and financial empowerment.