Founded to bridge the gap between professional women and businesses, Momlancers has become a key platform for connecting skilled mothers with flexible work opportunities. As a pioneer in HR tech, Momlancers provides a seamless experience for both talent and corporations. However, the challenge lay in effectively communicating these opportunities and ensuring an intuitive user experience.

With the growing demand for agile, project-based talent, Momlancers sought to enhance its platform to better serve its dual audience and strengthen its brand identity.

As Product Owner, I played a crucial role in redesigning Momlancers’ digital platform, refining its usability, accessibility, and effectiveness in connecting businesses with professional women.

Challenges & Goals

• Improve the platform’s communication to clearly serve both businesses and professional women.

• Enhance the user experience by tailoring content and navigation to each user group.

• Establish a strong brand presence to build trust and credibility.

• Develop a scalable design system to support future growth.

Design Approach

UX & UI Strategy
- User Research: Conducted focus groups and in-depth interviews to uncover pain points.
- User Flows: Designed distinct pathways for businesses and professionals to ensure clarity.
- Design System: Developed a cohesive visual identity, optimizing typography, layout, and accessibility.

Results & Impact

• Developed a comprehensive design system to streamline future updates.

• Created 30+ responsive website pages for a seamless digital experience.

• Helped the platform reach over 8,000 registered users.

• Facilitated strategic partnerships with new businesses, expanding opportunities for professional women.

Conclusion

By redefining Momlancers' digital experience, we successfully enhanced its functionality and communication, strengthening its role as a leading platform for professional women. The new design not only improved usability but also expanded business engagement, ensuring sustainable growth for the platform.